Amzone Listing Optimization

  The eCommerce industry can be described as a fully customer-driven industry. Online consumers form the backbone of the internet shopping industry and there is no stopping in the expansion of the online market. To convince the buyers, the sellers need to provide them with numerous choices and shopping convenience. This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.   Now how to optimize the listings along with Amazon PPC campaign ? This article will cover the important points related to listings and how you can optimize them.   Why variate Amazon products? Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products :    Increase in product visibility   There can be products ...

More than 50% of the  Amazon sales  are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its  third-party sellers  in unmitigated waters and much uncertainty.    In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.   It’s an understatement to say matching the demand with supply has been only one of the many challenges  Amazon FBA sellers  are facing these days.     B...

Amazon is the number one online market place, according to a statistics more 197 million people worldwide, visit amazon to buy their products online. It is a huge count! Amazon is the most reliable platform for shopping, not only for consumers but also for the sellers. A lot of people sell successfully on Amazon, but success needs a strategy.  A great strategy to be successful on Amazon is Amazon PPC Managemen t . General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot.  In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded.  How Amazon PPC Campaign Grows Your Business? Amazon PPC (pay per click) ...

"Do you ever feel like life is dangerously becoming more and more like a horrid episode of Black Mirror: Nosedive? Where everything you do and say is heavily monitored and makes all the difference in your socioeconomic status?" People can rate you, write about you, and it can have a tremendous effect on your seller credibility, sales, and your overall business. The buyers on amazon are serious and they mean business. They come to buy with a mission in mind: Get the best deal and with no compromise.  In this ruthless competition of e-commerce, where everyone is fighting tooth and nail to be the best, it is no doubt, very hard to maintain the perfect image, ratings, and reviews. Especially when there are thousands of strangers to be satisfied.  PRODUCT REVIEWS DIRECTLY AFFECTS YOUR CONVERSIONS A survey shows that about 65% of the buyers first check out the reviews and ratings before making any purchase. It goes without saying that, the more (positiv...

So you’re thinking about doing your own product photography on Amazon? Well, that’s not a bad idea. Amazon Product photography is one thing that can either take you to the next level or can throw you out of the competition. I am sure you know the value of photography for e-commerce and especially on Amazon selling, so I will not write much about it. Know these 8 Mistakes Every Photographer Do While Clicking Products For Amazon- You better avoid it! Limiting yourself to  same angles As a seller, you should keep in mind that buyers won’t be able to touch or handle your product. They would certainly avoid making a purchase if the product is not ‘well defined’. In order to eliminate their questions or uncertainty, you should  take photographs of all the necessary angles  that you think can make an impact. You know your product better than anyone. Before thinking from the buyers’ perspective, think on your own as what angles will reflect my...