Amzone Listing Optimization

  With a reported $500 billion in annual sales, Amazon is one of the most trusted names on earth. The question is how do they make such an incredible impact? It all starts with their photography! A recent study found that when customers were satisfied by product images and reviews then there was a 64% higher chance for them to convert into buyers than if someone else reviewed it before. “In today’s market,” Dr. Joe Simonson says, “you’re competing with people who have millions of dollars on digital billboards.” What is Amazon Product Photography? Amazon Product Photography is a process of capturing and presenting images to promote products on Amazon. Fulfilling the requirements for high-quality, engaging images will increase your product’s visibility and improve conversion rates. Improving your product image can lead to increased customer satisfaction, higher rankings, and more sales. As Amazon sellers, it is our job to make sure that our products are visible and prominent on Amazon

  Selling on Amazon isn’t always about offering the best product at the best price — over two-thirds of shoppers “trust their gut” over rationale when making purchasing decisions, so sellers are better off appealing to their emotional side. But how can you guess what your customers really want? With Amazon split testing, you don’t have to guess at all. Amazon split testing, or “A/B testing,” effectively takes the guesswork out of choosing the best product photos, text copy, and even pricing. Amazon’s native Manage Your Experiments (MYE) tool even lets you test different images and other variables live on Amazon to see which perform best so you can make informed decisions without a shadow of a doubt. But how does Amazon split-testing work? What can you test? Are you even eligible? Below, we explain everything you need to know about A/B testing on Amazon so you can get started right away. How Amazon Split-testing Increases Sales Split-testing in general is a great aid for eCommerce, whet