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Showing posts with the label Amazon PPC Campaign

5 Expert Tips to Optimize Amazon PPC campaigns

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If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is.  Amazon PPC  campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers.  So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your  Amazon advertising  to the next level and go head-to-head with any competitor.  1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your  Amazon PPC campaigns . Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competition and are typically the most expensive.  Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that

Top 5 Tips for Amazon Lifestyle Photography

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There is a famous saying that “a picture is worth a thousand words”. But make sure the pictures portray the right words about your product. Because the proper  Amazon products photography  plays a vital role in making the customers mind whether they will make the purchase or not. There are tons of other sellers and online shops that sell all similar products. You will only have a few seconds to influence the consumers’ decision.  Amazon’s lifestyle photography is something that is usually styled in the photographs with other props, on some models, or in your home to give the potential customer an idea of how the product can have a significant impact in their lives. There are plenty of ways to improve product photography. Here we are giving you the 5 most amazing tips that can take the images of your amazon listing to a new level. Keep in Mind Amazon’s Technical Requirements while Shooting Amazon has a proper set of rules and technical requirements for the products’ photographs in their

The Right Way to Shoot Lifestyle Product Photography

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  Every product makes assurance of betterment, to buyers. Prior to buying, buyers generally want to see the picture of the product and also the justified context of the product.   Product photography  helps people to visualize the scenarios in which the product can be used. So, as a lifestyle product photographer, you should be capable of convincing buyers, through your images. In this blog, you will get a few tips about styling photographs of products which will convey all possible scenarios of the product usage, to buyers. Tips for Lifestyle Product Photography Given below are few tips, which will help you out in getting the perfect shots. 1) Purpose of the Product Usage The very first question that comes to people's minds while buying a product is, what is the product used for? The purpose of the product should be kept in mind while taking shots of the product. Suppose, you are taking a shot of a sunscreen bottle, then, place the sunscreen bottle beside a pool, or on a sand surf

FBA Product Photography: How To Make Your Main Listing Image Stand Out

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  Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your Amazon product photography  and  brand image , but most of all, the face of your Main Image. The game is now more challenging than ever. More than  50% of Amazon sales  are contributed by third-party sellers, making a massive number of over  2.5 million sellers . One better and more competitive than the next. So how is one supposed to stand out in the crowd after all? As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page,  amazon search results , external search engines, thumbnails, etc.

How Do I Optimize An Amazon Listing With Variations?

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  The eCommerce industry can be described as a fully customer-driven industry. Online consumers form the backbone of the internet shopping industry and there is no stopping in the expansion of the online market. To convince the buyers, the sellers need to provide them with numerous choices and shopping convenience. This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.   Now how to optimize the listings along with Amazon PPC campaign ? This article will cover the important points related to listings and how you can optimize them.   Why variate Amazon products? Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products :    Increase in product visibility   There can be products that are buried in the search

COVID-19 And Its Impact On Amazon Third-Party Sellers

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More than 50% of the  Amazon sales  are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its  third-party sellers  in unmitigated waters and much uncertainty.    In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.   It’s an understatement to say matching the demand with supply has been only one of the many challenges  Amazon FBA sellers  are facing these days.     Ban Over Non-Essential Categories To match a smooth supply

5 Key Takeaways To Grow Your Amazon Sell In This Pandemic With Amazon PPC

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Amazon is the number one online market place, according to a statistics more 197 million people worldwide, visit amazon to buy their products online. It is a huge count! Amazon is the most reliable platform for shopping, not only for consumers but also for the sellers. A lot of people sell successfully on Amazon, but success needs a strategy.  A great strategy to be successful on Amazon is Amazon PPC Managemen t . General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot.  In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded.  How Amazon PPC Campaign Grows Your Business? Amazon PPC (pay per click) advertising ha