Amzone Listing Optimization

Alright, let’s be real. If you’ve ever dabbled in Amazon advertising, you know it’s… tricky. You set up your first campaign, hit “launch,” and then sit there staring at numbers like they’re ancient hieroglyphics. Yeah, I’ve been there. The thing is, most sellers never get past the basics, and that’s a shame. There’s a whole world of strategies that can actually make your campaigns profitable—without spending an arm and a leg. So, let’s talk about leveling up your Amazon PPC game. I’ll try to keep it human, no jargon walls, promise. Keywords Are Your Best Frenemies You’ve probably heard it a million times: “Keywords, keywords, keywords.” True. But here’s the catch: knowing them isn’t enough. You’ve got broad, phrase, and exact match. Sounds simple, right? But the magic is in how you mix them. Broad match is like casting a net in the ocean. You might catch a tuna, but also some seaweed. Phrase match? More like fishing in a pond—less random, more focus. Exact match… well, that’s your ...