Amzone Listing Optimization

  Selling on Amazon isn’t always about offering the best product at the best price — over two-thirds of shoppers “trust their gut” over rationale when making purchasing decisions, so sellers are better off appealing to their emotional side. But how can you guess what your customers really want? With Amazon split testing, you don’t have to guess at all. Amazon split testing, or “A/B testing,” effectively takes the guesswork out of choosing the best product photos, text copy, and even pricing. Amazon’s native Manage Your Experiments (MYE) tool even lets you test different images and other variables live on Amazon to see which perform best so you can make informed decisions without a shadow of a doubt. But how does Amazon split-testing work? What can you test? Are you even eligible? Below, we explain everything you need to know about A/B testing on Amazon so you can get started right away. How Amazon Split-testing Increases Sales Split-testing in general is a great aid for eCommerce, ...

  Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your product photography and brand image , but most of all, the face of your Main Image. The game is now more challenging than ever. More than 50% of Amazon sales are contributed by third-party sellers, making a massive number of over 2.5 million sellers . One better and more competitive than the next. So how is one supposed to stand out in the crowd after all? As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, amazon search results , external search engines, thumbnails, etc. Therefo...

  Images are a significant aspect of an Amazon listing. A high-quality picture can infer that the product itself is also high quality. It is the first impression about your product that gives Amazon FBA sellers an opportunity to sell. As visuals are more straightforward to perceive than text, it might be the only thing on which purchase decision is based. If you do not spend enough time and resources on Amazon product photography , it will surely be apparent to the customers. This will lead to your potential customers turning towards competitors. Images are a way of letting your customers know what they will receive once they order the product. The pictures should speak volumes about the quality and efficiency of your item. Alluring images persuade customers to buy. Thus, Amazon FBA sellers create their unique listings to differentiate themselves from their rivals. Therefore, they must do excellent product photography for Amazon listings. This article provides you with 5 must-follo...

  Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your Amazon product photography  and  brand image , but most of all, the face of your Main Image. The game is now more challenging than ever. More than  50% of Amazon sales  are contributed by third-party sellers, making a massive number of over  2.5 million sellers . One better and more competitive than the next. So how is one supposed to stand out in the crowd after all? As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page,  amazon search results , externa...

  E-commerce has undoubtedly changed how we shop. These days, people buy products while scrolling through social media and they expect information fast.   In this era of empowered customers, users expect a quality experience. In fact, the experience users receive to determine their buying decision. Imagine how you’d react if you were to stumble upon a  product listing  that lacks photos but has an excellent description, rating, and recommendations. You probably wouldn’t purchase the product.   If you’re an Amazon seller, then you know photos are the first thing customers notice on search results and product details. It’s no secret that photos create the first opinion regarding a product, so quality is essential.   A common dilemma you’ll probably face as a seller is whether to use conventional Amazon product photography  or 3D rendering. This invaluable guide offers insight into the two options.   3D Rendering? While first impressions are...