It doesn’t matter how many Ads you run during the holiday season, it’s just the CONVERSIONS that matters in the end. From an Amazon sellers’ outlook, this season is about high impressions and conversions that are to be grabbed for a Successful Holiday Marketing Campaign. To achieve that, it’s time to talk Q4 . Americans spend billions of dollars on Amazon during the holiday season for buying gifts, decorations, and food. Of course, you can’t grab billions in a single campaign, but a million would still sound real. A well-planned Holiday Sales Strategy is all about allocating the right amount of budget in the right way. The 2 rights in the prior sentence count a lot since understanding where your marketing dollars are going is more than important. In Amazon , there is a fine line between a fool and an expert; a fool learns from his own advertisement mistakes, while an expert learns from the mistakes of others and use the past patterns to make fu