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Showing posts with the label Amazon SEO

5 Expert Tips to Optimize Amazon PPC campaigns

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If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is.  Amazon PPC  campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers.  So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your  Amazon advertising  to the next level and go head-to-head with any competitor.  1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your  Amazon PPC campaigns . Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competition and are typically the most expensive.  Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that

The Right Way to Shoot Lifestyle Product Photography

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  Every product makes assurance of betterment, to buyers. Prior to buying, buyers generally want to see the picture of the product and also the justified context of the product.   Product photography  helps people to visualize the scenarios in which the product can be used. So, as a lifestyle product photographer, you should be capable of convincing buyers, through your images. In this blog, you will get a few tips about styling photographs of products which will convey all possible scenarios of the product usage, to buyers. Tips for Lifestyle Product Photography Given below are few tips, which will help you out in getting the perfect shots. 1) Purpose of the Product Usage The very first question that comes to people's minds while buying a product is, what is the product used for? The purpose of the product should be kept in mind while taking shots of the product. Suppose, you are taking a shot of a sunscreen bottle, then, place the sunscreen bottle beside a pool, or on a sand surf

How Do I Optimize An Amazon Listing With Variations?

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  The eCommerce industry can be described as a fully customer-driven industry. Online consumers form the backbone of the internet shopping industry and there is no stopping in the expansion of the online market. To convince the buyers, the sellers need to provide them with numerous choices and shopping convenience. This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.   Now how to optimize the listings along with Amazon PPC campaign ? This article will cover the important points related to listings and how you can optimize them.   Why variate Amazon products? Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products :    Increase in product visibility   There can be products that are buried in the search

COVID-19 And Its Impact On Amazon Third-Party Sellers

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More than 50% of the  Amazon sales  are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its  third-party sellers  in unmitigated waters and much uncertainty.    In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.   It’s an understatement to say matching the demand with supply has been only one of the many challenges  Amazon FBA sellers  are facing these days.     Ban Over Non-Essential Categories To match a smooth supply
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It doesn’t matter how many Ads you run during the holiday season, it’s just the  CONVERSIONS  that matters in the end. From an Amazon sellers’ outlook, this season is about high impressions and conversions that are to be grabbed for a Successful Holiday Marketing Campaign. To achieve that, it’s time to talk  Q4 . Americans spend billions of dollars on Amazon during the holiday season for buying gifts, decorations, and food. Of course,  you can’t grab billions in a single campaign, but a million would still sound real. A well-planned Holiday Sales Strategy is all about allocating the right amount of budget in the right way. The 2 rights in the prior sentence count a lot since understanding where your marketing dollars are going is more than important. In Amazon , there is a fine line between a fool and an expert; a fool learns from his own advertisement mistakes, while an expert learns from the mistakes of others and use the past patterns to make fu
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Keywords are the words of significance that act as a key to the cipher. Finding Keywords for your Amazon Products is one of the most mandatory steps. Amazon sellers or FBA sellers perform extensive Amazon Keyword Research to extract out focus keyword or long-tail keywords. Focus Keywords or long-tail keywords target genuine and potential buyers and also uplift your Amazon Product Organic Ranking. People or sellers do not consider the fact that Amazon is actually a search engine. It is the largest e-commerce market or widest search engine. Generally, People visit Amazon to find their required product.  They browse the site by typing the relevant product, brand, or specification of the product while some of the people roughly know about their required product so they search it with long phrases to locate the product. This is the reason Keywords are essential & integral part of Amazon Product Listing .  When your Product Listing is well optimized it will appear ev