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5 Expert Tips to Optimize Amazon PPC campaigns

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If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is.  Amazon PPC  campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers.  So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your  Amazon advertising  to the next level and go head-to-head with any competitor.  1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your  Amazon PPC campaigns . Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competition and are typically the most expensive.  Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that