What is Amazon PPC?
If you are an Amazon Seller, you might come across the term called Amazon PPC. What is Amazon PPC? Amazon PPC means Amazon Pay Per Click. This is basically the advertising platform run by Amazon. If you are an Amazon Seller, you can reach a wider audience by using Amazon Pay Per Click. Organically reaching your product to the audience takes more time and it needs patience. This is similar to running Google ads. Running Google ads for your products on Amazon is less effective than advertising using Amazon PPC. That’s why many sellers choose to work with an Amazon PPC agency to streamline their campaigns and get better results with less trial and error. There are many ways to run ads on Amazon PPC. Let’s have a briefer look into the strategies of running ads on Amazon PPC. The Amazon PPC strategy may vary from place to place and is mainly based on the audience. Millions of searches are made on Amazon every month; among these searches, most are long-tail sear...