How the Amazon Live Program Can Increase Your Sales
What Is Amazon Live? Amazon Live is Amazon’s live-streaming platform where sellers and influencers host live product demos, answer questions, and directly link viewers to purchase. Think QVC meets Instagram Live—except it’s built into the world’s largest e-commerce platform. As a seller, this means you can promote your products in real-time, increase discoverability, and build trust through human connection. Viewers can interact via live chat, see product details, and make purchases without ever leaving the stream . Why It’s a Big Deal for Sellers Here’s what makes the Amazon Live Program worth your attention: Real-time engagement: Talk to customers instantly. Answer objections. Build confidence. Increased visibility: Your live stream shows up on your product detail page, Amazon Live homepage, and even in search results. Impulse buying: Shoppers love urgency. Live content triggers fast decisions. Influencer reach: You can team up with Amazo...