How to increase Amazon CTR: Get more clicks on Amazon listings
There’s only one thing worse than not being seen on Amazon: being seen and then ignored . That’s where your Amazon CTR (Amazon click-through rate) comes in — it’s the perfect metric for measuring how many shoppers actually click your ads and listings, not to mention the first step in improving your conversions and sales. So how do you get more clicks on Amazon listings? Below, we explain how to increase Amazon CTR organically for more traffic and sales, including some advanced tips from our expert staff. Keep reading and stop being ignored! What is Amazon CTR (Amazon click-through rate)? Your Amazon click-through rate, or simply Amazon CTR, measures the number of clicks an ad or listing gets per the total impressions. It does not measure conversions or sales, nor does it measure total traffic. Instead, it reflects the percentage of people who click on your listings out of all the people who see it. How to calculate CTR You can easily calculate your Amazon CTR for any individual a