Posts

What Is The Best Funding Option To Scale Your FBA Business?

Image
  As an Amazon FBA seller, you know that scaling your business and increasing Amazon sales rank is essential to growth. But what is the right funding option to help you reach your goals? This blog post will explore the standard funding options for Amazon FBA businesses and highlight the benefits and drawbacks of each. By understanding the different funding options available to you, you can make an informed decision about which one best suits your needs. So, let’s get started! The Best Funding Options For Scaling FBA Businesses: With the growth of your Amazon business, you may find yourself in need of seeking additional funding to scale your operations. While many funding options are available, not all of them are good for scaling FBA businesses. We will provide tips on choosing the right funding option for your needs and the best funding options for growing your FBA business. Amazon Lending: This program is an invitation-only service offered by Amazon to help small and medium-sized bu

5 Expert Tips to Optimize Amazon PPC campaigns

Image
If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is.  Amazon PPC  campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers.  So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your  Amazon advertising  to the next level and go head-to-head with any competitor.  1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your  Amazon PPC campaigns . Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competition and are typically the most expensive.  Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that

How to increase Amazon CTR: Get more clicks on Amazon listings

Image
  There’s only one thing worse than not being seen on Amazon: being seen and then ignored .  That’s where your Amazon CTR (Amazon click-through rate) comes in — it’s the perfect metric for measuring how many shoppers actually click your ads and listings, not to mention the first step in improving your conversions and sales.  So how do you get more clicks on Amazon listings? Below, we explain how to increase Amazon CTR organically for more traffic and sales, including some advanced tips from our expert staff. Keep reading and stop being ignored! What is Amazon CTR (Amazon click-through rate)? Your Amazon click-through rate, or simply Amazon CTR, measures the number of clicks an ad or listing gets per the total impressions. It does not measure conversions or sales, nor does it measure total traffic. Instead, it reflects the percentage of people who click on your listings out of all the people who see it.  How to calculate CTR You can easily calculate your Amazon CTR for any individual a

How to Hire the Best Amazon Product Photographer

Image
  Lights, camera… transaction! Visuals like product photos and videos are essential to eCommerce, especially on Amazon, but selling requires a very different skill set than photography. That’s why more and more online retailers are turning to a professional photographer for Amazon products. The question is, how do you hire an Amazon product photographer? How much do they cost, where can you find them, and what should you look for? We answer all those questions and more below to help you pair with your perfect Amazon photographer. But first, let’s talk a little about why you need one.  Do You Need to Hire a Photographer for Amazon Products? First things first, do you even need to hire a professional Amazon product photographer, or can you just take the photos yourself?  The short answer is that, while you can definitely take the photos yourself, hiring a professional Amazon photographer is better for sales and conversions. In other words, if you’re on a tight budget you don’t need a