Amzone Listing Optimization

If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is.  Amazon PPC  campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers.  So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your  Amazon advertising  to the next level and go head-to-head with any competitor.  1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your  Amazon PPC campaigns . Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competition and are typically the most expensive.  Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that

  There’s only one thing worse than not being seen on Amazon: being seen and then ignored .  That’s where your Amazon CTR (Amazon click-through rate) comes in — it’s the perfect metric for measuring how many shoppers actually click your ads and listings, not to mention the first step in improving your conversions and sales.  So how do you get more clicks on Amazon listings? Below, we explain how to increase Amazon CTR organically for more traffic and sales, including some advanced tips from our expert staff. Keep reading and stop being ignored! What is Amazon CTR (Amazon click-through rate)? Your Amazon click-through rate, or simply Amazon CTR, measures the number of clicks an ad or listing gets per the total impressions. It does not measure conversions or sales, nor does it measure total traffic. Instead, it reflects the percentage of people who click on your listings out of all the people who see it.  How to calculate CTR You can easily calculate your Amazon CTR for any individual a

  Lights, camera… transaction! Visuals like product photos and videos are essential to eCommerce, especially on Amazon, but selling requires a very different skill set than photography. That’s why more and more online retailers are turning to a professional photographer for Amazon products. The question is, how do you hire an Amazon product photographer? How much do they cost, where can you find them, and what should you look for? We answer all those questions and more below to help you pair with your perfect Amazon photographer. But first, let’s talk a little about why you need one.  Do You Need to Hire a Photographer for Amazon Products? First things first, do you even need to hire a professional Amazon product photographer, or can you just take the photos yourself?  The short answer is that, while you can definitely take the photos yourself, hiring a professional Amazon photographer is better for sales and conversions. In other words, if you’re on a tight budget you don’t need a

  With a reported $500 billion in annual sales, Amazon is one of the most trusted names on earth. The question is how do they make such an incredible impact? It all starts with their photography! A recent study found that when customers were satisfied by product images and reviews then there was a 64% higher chance for them to convert into buyers than if someone else reviewed it before. “In today’s market,” Dr. Joe Simonson says, “you’re competing with people who have millions of dollars on digital billboards.” What is Amazon Product Photography? Amazon Product Photography is a process of capturing and presenting images to promote products on Amazon. Fulfilling the requirements for high-quality, engaging images will increase your product’s visibility and improve conversion rates. Improving your product image can lead to increased customer satisfaction, higher rankings, and more sales. As Amazon sellers, it is our job to make sure that our products are visible and prominent on Amazon