Ad Bidding Strategies Every Amazon Seller Should Know?
We’ll answer that question for you today as we go over the ins and outs of each bidding plan and provide examples of when to use each one. To optimize or scale your Amazon Ads campaign, you change your bids, not your budget. This is a typical misunderstanding in the Amazon Ads world. What we mean by “bids” is the amount of money you are willing to spend to get someone to click on one of your Amazon ads. The advertiser sets the bid for each keyword, ASIN, or area they want to target. As a result of who sees your ad and how likely it is that a sale will happen from that person, your bidding strategy affects how, if at all, Amazon’s algorithm changes your price. Difficult stuff, right? Increasing a Campaign’s budget won’t help you grow. Cutbacks on a Campaign’s budget won’t help you optimize or cut down on useless ad spend either. The only thing that can do that is bids. Not wasting any more time, let’s take a closer look at each bidding strategy and pick the best one for your projects.