Amzone Listing Optimization

  There’s only one thing worse than not being seen on Amazon: being seen and then ignored .  That’s where your Amazon CTR (Amazon click-through rate) comes in — it’s the perfect metric for measuring how many shoppers actually click your ads and listings, not to mention the first step in improving your conversions and sales.  So how do you get more clicks on Amazon listings? Below, we explain how to increase Amazon CTR organically for more traffic and sales, including some advanced tips from our expert staff. Keep reading and stop being ignored! What is Amazon CTR (Amazon click-through rate)? Your Amazon click-through rate, or simply Amazon CTR, measures the number of clicks an ad or listing gets per the total impressions. It does not measure conversions or sales, nor does it measure total traffic. Instead, it reflects the percentage of people who click on your listings out of all the people who see it.  How to calculate CTR You can easily calculate your Amazon CTR for any individual a

  Lights, camera… transaction! Visuals like product photos and videos are essential to eCommerce, especially on Amazon, but selling requires a very different skill set than photography. That’s why more and more online retailers are turning to a professional photographer for Amazon products. The question is, how do you hire an Amazon product photographer? How much do they cost, where can you find them, and what should you look for? We answer all those questions and more below to help you pair with your perfect Amazon photographer. But first, let’s talk a little about why you need one.  Do You Need to Hire a Photographer for Amazon Products? First things first, do you even need to hire a professional Amazon product photographer, or can you just take the photos yourself?  The short answer is that, while you can definitely take the photos yourself, hiring a professional Amazon photographer is better for sales and conversions. In other words, if you’re on a tight budget you don’t need a