How Can Doubling Down on Your Strengths Boost Amazon Sales?
Once a private label product goes mainstream, it makes perfect sense to expand upon it, as the next recommended measure for the brand to earn a sustainable income. Launching additional color variants, additional products, or even fancier versions can help gain customer attention by offering various choices and ensuring the brand would have a share of the industry’s growth. Explore More: How Can the Right PPC-to-SEO Ratio Boost Your Amazon Sales? Product Expansion Strategies Launch Variations – Introduce different colors, sizes, or flavors to cater to diverse customer preferences. Introduce Complementary Products – Expand within the same niche by offering related products. Develop Premium Versions – Offer upgraded versions with better materials or additional features. For example, an Amazon FBA seller of stainless steel water bottles can expand by launching insulated tumblers, hydration backpacks, or sports water bottles. A...