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10 Mistakes To Avoid with Amazon Sponsored Products Ads

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 You see commercials on TV that you didn’t ask for. But they still popped up while you were watching something else. This is same for Facebook Ads. Amazon PPC is different. Here, people expect the message you put in front of the people. In short, Amazon Sponsored Products Ads are not even close to interruption marketing because it shows Ad to people that are most relevant to their search query. People read what interests them. Similarly in Amazon, they click on a thing that interests them. Whether it be an Ad or a normal listing popping up against a search query, it all depends upon your audience’s interest and off course your pricing, features, and reviews. In fact, what really convinces your viewer in clicking your Ad is your content and pricings in Amazon. Sponsored products are by far the most popular advertising campaign in Amazon that is mostly to get a decent return on investment. But, there are many Amazon sponsored product mistakes done by sellers ...
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Is it a good idea to start selling on Amazon in 2021?

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 If you are considering selling on Amazon in 2021, or you’re already in the process of doing so and you’re wondering if it’s the right choice for you, this blog may clear some things up. Selling on Amazon can be seen as a daunting task, but it won’t look that way if you have done your research and are informed about the process. In this blog, I’ll take you through some facts, and we can see if selling on Amazon in 2021 is really right for you. Now let’s dive in. Quick History of E-Commerce of Recent Years In 2014 e-commerce sales reached 1.3 trillion, a number most could not have ever fathomed. Jump forward six years to 2020, and we find that the e-commerce sales total has more than tripled that 1.3 trillion-dollar number, coming in at 4.2 trillion dollars. In 2020 47% of all US e-commerce sales were on Amazon. Those are some pretty massive numbers, but what’s even more impressive is that these sales numbers are forecasted to continue growing at an exponential ...
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Diving Deep into Amazon PPC Automation

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 Advertisers and Marketing Specialists thrive on boosting the sales of their products while simultaneously maintaining control over their advertising campaign budgets. Most experts utilize PPC (pay-per-click), a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a strategic method of purchasing visits to your site, rather than attempting to “earn” those visits organically through traditional SEO methods. In this digital era, it has become increasingly difficult to tackle these complex advertising processes manually, and it may not be feasible to execute them effectively without technological assistance. This challenge often leads to inefficiency, wastage of valuable time, and ultimately financial losses for companies. Hence, to optimize these processes and work more intelligently, technology has provided us with “PPC Automation” – a sophisticated yet simple solution for complicated advertising tasks. We c...
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How the Amazon Live Program Can Increase Your Sales

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 Selling on Amazon is a game of visibility. If customers can’t see your product, they won’t buy it—simple as that. But what if you could showcase your products  live , answer questions instantly, and drive impulse buys like a home shopping channel? That’s exactly what the  Amazon Live Program  offers. In fact, Amazon reported that live videos featuring influencers helped increase product page traffic by over 40% during peak events like Prime Day. If you’re not tapping into this, you’re leaving serious revenue on the table. What Is Amazon Live? Amazon Live is Amazon’s live-streaming platform where sellers and influencers host live product demos, answer questions, and directly link viewers to purchase. Think QVC meets Instagram Live—except it’s built into the world’s largest e-commerce platform. As a seller, this means you can promote your products in real-time, increase discoverability, and build trust through human connection. Viewers can interact vi...
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What is Amazon PPC?

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 If you are an Amazon Seller, you might come across the term called Amazon PPC. What is Amazon PPC? Amazon PPC means Amazon Pay Per Click. This is basically the advertising platform run by Amazon. If you are an Amazon Seller, you can reach a wider audience by using Amazon Pay Per Click. Organically reaching your product to the audience takes more time and it needs patience. This is similar to running Google ads. Running Google ads for your products on Amazon is less effective than advertising using Amazon PPC. That’s why many sellers choose to work with an  Amazon PPC agency  to streamline their campaigns and get better results with less trial and error. There are many ways to run ads on Amazon PPC. Let’s have a briefer look into the strategies of running ads on Amazon PPC. The Amazon PPC strategy may vary from place to place and is mainly based on the audience. Millions of searches are made on Amazon every month; among these searches, most are long-tail sear...
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How the Amazon Live Program Can Increase Your Sales

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  What Is Amazon Live? Amazon Live is Amazon’s live-streaming platform where sellers and influencers host live product demos, answer questions, and directly link viewers to purchase. Think QVC meets Instagram Live—except it’s built into the world’s largest e-commerce platform. As a seller, this means you can promote your products in real-time, increase discoverability, and build trust through human connection. Viewers can interact via live chat, see product details, and make purchases  without ever leaving the stream . Why It’s a Big Deal for Sellers Here’s what makes the Amazon Live Program worth your attention: Real-time engagement: Talk to customers instantly. Answer objections. Build confidence. Increased visibility: Your live stream shows up on your product detail page, Amazon Live homepage, and even in search results. Impulse buying: Shoppers love urgency. Live content triggers fast decisions. Influencer reach: You can team up with Amazo...
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How to Optimize Your Amazon Listings for Rufus AI

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 The way people shop on Amazon is changing. And at the center of this shift is  Rufus AI , Amazon’s new intelligent shopping assistant. If you’re an Amazon seller, this change isn’t just interesting—it’s  critical . Rufus is already transforming how customers discover products. If your  Amazon listings  aren’t optimized for Rufus, you’re missing out on visibility and conversions. Let’s break it down and show you exactly how to  optimize Amazon product listings  to work  with  Rufus, not  against  it. What Is Rufus AI? Rufus AI  is not just another search upgrade. It’s an AI-powered shopping tool that understands how real people speak. When a customer types something like, “Show me budget-friendly noise-canceling headphones for travel,” Rufus doesn’t just scan for keywords—it  interprets  the shopper’s intent. That means your product listing needs to be easily understo...
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