Posts

Amazon Product Photography: The Secret Sales Weapon Nobody Talks About

Image
  I’ll be honest—scrolling Amazon late at night, half-asleep, I’ve bought things purely because the photos looked good. Haven’t you? The truth is simple: people don’t read much. They look. They judge. And they click. Which is why Amazon Product Photography isn’t just “nice to have.” It’s the difference between a sale and a scroll-past. What Is Amazon Product Photography Anyway? Sounds obvious, right? But not really. It’s more than snapping a product against some random background. Proper Amazon Product Photography services are about creating images that both meet Amazon’s rules (that plain white background for the main photo, size requirements, all that fun stuff) and actually persuade someone to hit “Add to Cart.” Think about it: when you see those crisp amazon listing images , they almost whisper—“this thing belongs in your home.” That’s the point. Why Does It Matter So Much? Because people shop with their eyes first. I don’t care if you’re selling socks or a $200 kitchen blend...
Post a Comment
Read more

Next-Level Amazon PPC Strategies: Beyond the Basics

Image
Alright, let’s be real. If you’ve ever dabbled in Amazon advertising, you know it’s… tricky. You set up your first campaign, hit “launch,” and then sit there staring at numbers like they’re ancient hieroglyphics. Yeah, I’ve been there. The thing is, most sellers never get past the basics, and that’s a shame. There’s a whole world of strategies that can actually make your campaigns profitable—without spending an arm and a leg. So, let’s talk about leveling up your Amazon PPC game. I’ll try to keep it human, no jargon walls, promise. Keywords Are Your Best Frenemies You’ve probably heard it a million times: “Keywords, keywords, keywords.” True. But here’s the catch: knowing them isn’t enough. You’ve got broad, phrase, and exact match. Sounds simple, right? But the magic is in how you mix them. Broad match is like casting a net in the ocean. You might catch a tuna, but also some seaweed. Phrase match? More like fishing in a pond—less random, more focus. Exact match… well, that’s your ...
Post a Comment
Read more

What Factors Are Influencing Your Amazon CTR?

Image
 A product is the frontrunner on Amazon, with all the attention in the world. You find products that nobody notices at all. Figure out what are some of the factors excluding consideration of your item from the search results. We’re going to reveal the secret here.  Understanding and optimizing the factors that affect your Click-Through Rate (CTR) has been seen as an easy way of achieving success on  Amazon FBA  since this blog took off in 2016. The higher your CTR, the more prospective customers are clicking on your  product listing  and coming closer to completing a purchase.  However, just what makes a shopper stop scrolling and  click on one of your products ? Every detail matters, from the quality of images you use to astute pricing decisions. In this blog we’re going to break down the key factors driving your  Amazon CTR . And we’ll also show how to change those clicks into orders.  Organic Ranking There are a n...
Post a Comment
Read more